The next big things

Altobelli, Margherita; Hopkins, Michael
May 1997
Inc.;1997 Inc. State of Small Business, Vol. 19 Issue 7, p146
Looks at demographic trends impacting the United States business world in 1997. Ethnic diversity; The middle-aging of baby boomers; Niche markets; Changes in consumer appetites; Advice from several demographers; Gary Wright of Procter & Gamble; Bill Serow of Florida State University; Cheryl Russell, New Strategist Publications; Peter Morrison of RAND; William Frey of the University of Michigan.


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