TITLE

The next big things

AUTHOR(S)
Altobelli, Margherita; Hopkins, Michael
PUB. DATE
May 1997
SOURCE
Inc.;1997 Inc. State of Small Business, Vol. 19 Issue 7, p146
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at demographic trends impacting the United States business world in 1997. Ethnic diversity; The middle-aging of baby boomers; Niche markets; Changes in consumer appetites; Advice from several demographers; Gary Wright of Procter & Gamble; Bill Serow of Florida State University; Cheryl Russell, New Strategist Publications; Peter Morrison of RAND; William Frey of the University of Michigan.
ACCESSION #
9705235260

 

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