TITLE

IRI finds fresh ideas reap biggest payoffs for new products

AUTHOR(S)
Pollack, Judann
PUB. DATE
May 1997
SOURCE
Advertising Age;5/19/1997, Vol. 68 Issue 20, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of research on which new products were most successful in 1996 according to Information Resource Inc.'s New Production Solution Center. Unveiling of the research at the Food Marketing Institute's annual supermarket show in 1997; The products that offered a new benefit as being the most successful; Pure line extensions as faring not as well; Procter & Gamble as leading the pack of marketers introducing new products; Statistics on new products.
ACCESSION #
9705222359

 

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