TITLE

ABC's new ads are edgy, risky

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1997
SOURCE
Advertising Age;5/19/1997, Vol. 68 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the brand campaign for the ABC television network in 1997. Veer from traditional network television approaches; The timing of the campaign as coinciding with poor showing of ABC's prime-time programming; The unveiling of an overhauled schedule for the 1997 fall; The promotion of television in a tongue-in-cheek manner.
ACCESSION #
9705222280

 

Related Articles

  • Yellow puerile. Grossberger, Lewis // MediaWeek;09/01/97, Vol. 7 Issue 32, p38 

    Comments on American Broadcasting Co.'s (ABC) advertising campaign that won the network publicity mileage and acclaim for allegedly being bold and innovative. Use of plain yellow background for the advertising copy; Generation X-oriented slogan strategy; Flaws of the campaign.

  • Go's $25M campaign. Tedesco, Richard // Broadcasting & Cable;05/31/99, Vol. 129 Issue 23, p43 

    Reports on television network ABC's advertising campaign for its online business Go Network. Details of the advertising campaign.

  • ABC pumps green into yellow-promo plan. Kantz, Richard // Variety;06/15/98, Vol. 371 Issue 6, p24 

    Reports on the revival of the branding strategy `TV Is Good' promotional campaign by the American Broadcasting Company (ABC). Cost of the campaign; Elements of the campaign.

  • ABC stands up for TV. Kim, Hank; McCarthy, Michael // Brandweek;07/21/97, Vol. 38 Issue 29, p2 

    Focuses on the advertising campaigns of American Broadcasting Company (ABC) television network. Indepth look at American Airlines relation with the campaigns; Discussion on a merchandising program by the network; Comments from ABC's executive vice president of marketing, Alan Cohen.

  • Canoe Keeps Paddling As Nets Test Waters. BAUMGARTNER, JEFF // Multichannel News;12/16/2013, Vol. 34 Issue 47, p3 

    The article reports that several U.S. telecommunication firms are joining the Canoe, a cable-backed advanced-advertising venture, to market for video-on-demand advertising and mentions that Canoe's Chris Pizzurro and American Broadcasting Co. are starting the campaign "in the coming weeks."

  • Sears considers ABC deal. Cuneo, Alice Z.; Friedman, Wayne // Advertising Age;6/25/2001, Vol. 72 Issue 26, p42 

    The article focuses on the advertising campaign deal between Sears, Roebuck & Co. and the American Broadcasting Co.'s (ABC) fall 2001 programming lineup. What is known about the deal is that the campaign of ABC will be unique and tie into its "Yellow" brand campaign. A description of Sears'...

  • BREAKING CAMPAIGNS.  // B&T Magazine;7/4/2008, Vol. 58 Issue 2665, p12 

    The article reports on advertising campaigns in Australia in July 2008. The television commercial (TVC) for the new range of provincial pasta sauces of Unilever brand Bertolli is described. The launch of a new campaign for Quilton3 Ply Ultra Soft facial tissues from ABC Tissue Products is...

  • ABC, Oldsmobile team for Tuesday prime time sweeps.  // Brandweek;08/24/98, Vol. 39 Issue 32, p5 

    Reports on television network ABC Inc. and automobile manufacturer Oldsmobile's advertising promotion aimed at increasing local automobile retailers' customers in the United States.

  • ABC Makes the Case for Broadcast. Lafayette, Jon // Television Week;1/12/2004, Vol. 23 Issue 2, preceding p1A 

    Focuses on a special presentation designed by ABC television network to promote the attributes of network television to media buyers. Purpose of the presentation; Details on the attributes of network television promoted in the presentation; Estimated spending of television networks on programming.

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics