ABC's new ads are edgy, risky

Ross, Chuck
May 1997
Advertising Age;5/19/1997, Vol. 68 Issue 20, p1
Trade Publication
Discusses the brand campaign for the ABC television network in 1997. Veer from traditional network television approaches; The timing of the campaign as coinciding with poor showing of ABC's prime-time programming; The unveiling of an overhauled schedule for the 1997 fall; The promotion of television in a tongue-in-cheek manner.


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