High-octane loyalty

Cross, Richard
April 1997
Marketing Tools;Apr97, Vol. 4 Issue 3, p4
Trade Publication
Discusses various aspects of database marketing in Japan. Use of databased customer retention tools by Japanese gasoline retailers; Database marketing by Jericho Consulting; Changes in the competitive landscape of service-oriented businesses; Databased loyalty programs launched by Oura Oil in April 1995.


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