TITLE

Ames's strategy for survival

AUTHOR(S)
Seckler, Valerie
PUB. DATE
March 1997
SOURCE
WWD: Women's Wear Daily;3/19/1997, Vol. 173 Issue 52, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Ames Department Stores' turnaround since emerging from Chapter 11 bankruptcy in 1992. Offer of customized services to shoppers; Favorable comments from Wall Street analysts regarding Ames' performance; Return to profitability in 1996; Strategies for survival against competitor Wal-Mart. INSET: A return to profit..
ACCESSION #
9704276317

 

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