TITLE

The surf spectrum

PUB. DATE
April 1997
SOURCE
Brandweek;04/14/97, Vol. 38 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a study by Forrester Research about the distinct groups of technology users in the United States. High income, status-driven consumers indifferent to technology; Status-oriented, high-income individuals attracted to big-ticket technological toys; High-income, entertainment-focused consumers; High-income, entertainment-oriented individuals.
ACCESSION #
9704274290

 

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