TITLE

Tiger Woods: Cautious approach to the green

AUTHOR(S)
Jensen, Jeff
PUB. DATE
April 1997
SOURCE
Advertising Age;4/21/1997, Vol. 68 Issue 16, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates that golf professional, Tiger Woods, is increasing his marketing activities after winning the Masters tournament in April, 1997. Limit to the companies that he will partner with; Sponsorship deals with Nike and Titleist; Other possible deals.
ACCESSION #
9704270894

 

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