TITLE

Channel watching

PUB. DATE
April 1997
SOURCE
Progressive Grocer;Apr97, Vol. 76 Issue 4, p115
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses what supermarkets need to do in order to increase their share of the smoking-cessation product market in the United States. Dominance of pharmacies in smoking-cessation product market; Comments from Susann Levine Coleman, a consultant for NCI Consulting; Tendency of consumers to seek out smoking-cessation drugs at pharmacies. INSET: `Be first and be best'..
ACCESSION #
9704223841

 

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