Channel watching

April 1997
Progressive Grocer;Apr97, Vol. 76 Issue 4, p115
Trade Publication
Discusses what supermarkets need to do in order to increase their share of the smoking-cessation product market in the United States. Dominance of pharmacies in smoking-cessation product market; Comments from Susann Levine Coleman, a consultant for NCI Consulting; Tendency of consumers to seek out smoking-cessation drugs at pharmacies. INSET: `Be first and be best'..


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