TITLE

Retailing's final frontier

AUTHOR(S)
Mathews, Ryan
PUB. DATE
April 1997
SOURCE
Progressive Grocer;Apr97, Vol. 76 Issue 4, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the growing attention placed on the ethnic consumer in the United States. `Melting pot' view of United States as foundation of mass-marketing theory; Inner cities as new marketplace for retailing; Errors of retailers in approaching ethnic customers.
ACCESSION #
9704223835

 

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