Food fight

April 1997
Progressive Grocer;Apr97, Vol. 76 Issue 4, p19
Trade Publication
Reports on the approval of a price reduction on some lunch and breakfast sandwiches at McDonald's franchises. Reason for price reduction; Decision of some McDonald's franchises not to agree to price cuts; Possible disadvantage of price cuts to supermarkets.


Related Articles

  • McDonald's falls back to price-cutting tactics. McDowell, Bill; Petrecca, Laura; Pollack, Judann // Advertising Age;2/3/1997, Vol. 68 Issue 5, p57 

    The article reports on the advertising campaign launched by fast food restaurant chain, McDonald's Corp., to promote its price breaks scheme for several of its mainstay products. One of the spots in the campaign was designed by Leo Burnett USA and featured NBA basketball stars. Another...

  • Burger war franchisees seek truce. MacArthur, Kate // Advertising Age;12/16/2002, Vol. 73 Issue 50, p3 

    This article reports that fast-food restaurant franchisees are calling for a ceasefire in the U.S. price cutting war between McDonald's Corp. and Burger King Corp. Burger King replied the truce could be interpreted as price fixing. Both chains have launched value menus of items priced at a...

  • McD's picks a soda fight. Sterrett, David // Crain's Chicago Business;4/14/2008, Vol. 31 Issue 15, p1 

    The article reports that McDonald's Corp. is urging store owners in the Western U.S. to slash prices on large soft drinks to $1 in 2008 summer. According to a company memo this slash is to win customers from convenience store chains. The memo says value is integral to delivering for our...

  • Chinese Fast-Food Competition Heats Up.  // Hospitality Ireland;Jun2009, Issue 59, p63 

    The article reports on the competition among fastfood restaurants in China. Due to growing competition, McDonald's and KFC have both introduced a series of price-reduction measures at their outlets. KFC reduced prices by as much 33% while McDonald's introduced a ¥9 menu featuring a range of...

  • McDonald's cuts prices in 'value menu' move.  // Marketing News;4/1/1991, Vol. 25 Issue 7, p12 

    The article reports on the decision of McDonald's Corp. to make a 20 cents price cut on its hamburgers. The move is part of a value menu implemented by the company to follow the lead of its competitors including Taco Bell and Wendy's. The strategy is being implemented at 8,600 U.S. stores of the...

  • McD's rivals wage price war. Sterrett, David // Crain's Chicago Business;1/19/2009, Vol. 32 Issue 3, p1 

    The article reports that fast-food competitors are challenging McDonald's Corp. with cheaper eats as the recession forces consumers to curb spending. Burger King, Wendy's, Taco Bell, KFC and Sonic all have expanded their value menu offerings priced $1 or less. The move comes after Oak...

  • U.S. fast-food giants in Japan slice prices. Russell, Jack // Advertising Age;6/13/1994, Vol. 65 Issue 25, p64 

    The article reports that fast-food restaurants in Japan are struggling to build profits during the economic recession by cutting prices to attract consumers. Some restaurants are retrenching by delaying or halting the opening of new outlets until a turnaround is visible. KFC Corp. began price...

  • I'm gonna study price war no more, gonna study price war no more (everybody sing!).  // Adweek Western Edition;11/15/93, Vol. 43 Issue 46, p22 

    Discusses the negative effects of price wars on the profit margin of most consumer product industries in the United States. Report from McKinsey & Co.; Effect of price cutting on sales volume; Example of airfare wars in 1992; Price psychology of consumers.

  • Nice ads, McD's, but that theme not what you want. Garfield, B. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p53 

    States that there are two kinds of McDonald's advertising: one kind makes you smile and feel all warm inside, and the other kind makes you want to puke. Leo Burnett USA has found the narrow line in between the two kinds of advertising, with `Perfect Season.' 90-second tribute to peewee...

  • McDonald's sets Expresses in N.Y.  // Crain's Chicago Business;10/31/94, Vol. 17 Issue 44, p1 

    Reports that McDonald's Corp. plans to blitz New York City with its Express restaurants to increase its presence and cope with an improving real estate market.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics