TITLE

Selling Indiana

AUTHOR(S)
Sturgeon, Julie
PUB. DATE
March 1997
SOURCE
Indiana Business Magazine;Mar97, Vol. 41 Issue 3, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Addresses the efforts of the state of Indiana to market itself to visitors, foreign and nationwide. Budget of the Indianapolis Convention and Visitors Association; Advertising slogan philosophy; Range of annual advertising budget.
ACCESSION #
9704186138

 

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