Que Viva: Escada's spring fling

November 1996
WWD: Women's Wear Daily;11/22/1996, Vol. 172 Issue 99, p6
Trade Publication
Reports that Escada Beaute will launch the fragrance, Que Viva Escada based on a theme in the company's spring apparel line. Projected sales; Escada Beaute president, Claude Palatin's description of the fragrance; Packaging; Promotional supplement.


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