TITLE

Que Viva: Escada's spring fling

PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/22/1996, Vol. 172 Issue 99, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Escada Beaute will launch the fragrance, Que Viva Escada based on a theme in the company's spring apparel line. Projected sales; Escada Beaute president, Claude Palatin's description of the fragrance; Packaging; Promotional supplement.
ACCESSION #
9704151741

 

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