TITLE

Fragrance Week's class act

AUTHOR(S)
Born, Pete
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/15/1996, Vol. 172 Issue 94, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Fragrance Foundation president, Annette Green to insert some consumer education into the celebration of the 1996 Fragrance Week. Changes in the Fragrance Week celebration since its inception 15 years ago; Holding of a Fragrance Fun Day; Estimated budget for the event; Advertising campaign for the event.
ACCESSION #
9704112066

 

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