Mossimo's wild ride: A rocket to the stars, a plunge back to Earth

Ellis, Kristi; Brady, Jennifer
November 1996
WWD: Women's Wear Daily;11/13/1996, Vol. 172 Issue 92, p1
Trade Publication
Reports on the stock performance of Mossimo Inc. Total amount of shares owned by designer and chairman and chief executive officer, Mossimo Gianulli in the company's stock; Factors that contribute to the poor performance of the company's stock; Underwriters for Mossimo's IPO, Merrill Lynch & Co. and Smith Barney's downgrading of their ratings for the company.


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