Marzotta counting on Ferre in battle for share in the U.S

Conti, Samantha
November 1996
WWD: Women's Wear Daily;11/27/1996, Vol. 172 Issue 102, p29
Trade Publication
Deals with the partnership of Marzotto with Gianfranco Ferre in penetrating the women's apparel market in the United States. Hope for Ferre's new bridge line for men and women, Gieffeffe and the designer's established bridge line, Studio 000.1; Adaptation of the Italian-style in the American market; Need for a promotional push; Application of the lifestyle concept in its three product lines.


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