TITLE

U.S. market gives Italy a lift

AUTHOR(S)
Galbraight, Robert; Muir, Lucie
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/27/1996, Vol. 172 Issue 102, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Italy's apparel trade fair organizers of considering the United States market to help counter limited demand in Europe and sluggish consumer spending in Italy. Focus on quality and innovation; Gain in the value of the lira; Introduction of the Ideacomo Inprogress; Launch of Progetto Intimo in Milan; Positive feedback from foreign visitors.
ACCESSION #
9704081884

 

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