U.S. market gives Italy a lift

Galbraight, Robert; Muir, Lucie
November 1996
WWD: Women's Wear Daily;11/27/1996, Vol. 172 Issue 102, p22
Trade Publication
Reports on the plan of Italy's apparel trade fair organizers of considering the United States market to help counter limited demand in Europe and sluggish consumer spending in Italy. Focus on quality and innovation; Gain in the value of the lira; Introduction of the Ideacomo Inprogress; Launch of Progetto Intimo in Milan; Positive feedback from foreign visitors.


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