Young, French and U.S.-bound

Weisman, Katherine
November 1996
WWD: Women's Wear Daily;11/27/1996, Vol. 172 Issue 102, p6
Trade Publication
Discusses the strategies of French junior and contemporary sportswear firms in dealing with problems of price and culture shock in penetrating the American market. Partnership of Capucine Puerari with Paris buying offices servicing American stores; Licensing agreement of Philippe Adec with New York-based Morelle Products; Kookai's opening of freestanding stores in several cities; Gains from Free's low overhead costs.


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