Hola, Chic

January 1997
WWD: Women's Wear Daily;1/2/97, Vol. 173 Issue 1, p7
Trade Publication
Reports on the financial impact of Chic by HIS Inc.'s decision to open a plant in Mexico. Reduction of wholesale prices for Chic's basic stonewash jeans; Margin pressures in the jeans business; Chic's loss of $25.6 million in the year ended November 2, 1996; Earnings per share; Improvement of the firm's packaging.


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