TITLE

Franchisor Liability

AUTHOR(S)
Merican, Steven R.
PUB. DATE
January 1997
SOURCE
Marketing Management;Winter97, Vol. 5 Issue 4, p51
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the litigation risk of franchisors. There is an increase in cases involving franchisors held liable for injured people at franchised businesses. Complainants debate over this issue whether the franchisor is responsible for the negligence or the franchisee itself. Franchise agreements should make it comprehensible since it contains the detailed language but claimants contend that court should impose liability to franchisors for a franchisee is only an apparent agent. Illinois supreme court delivered an decision allowing the use of agency theory by injured customers against franchisors.
ACCESSION #
9704023611

 

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