TITLE

Welcome to My Parlor

AUTHOR(S)
Clark, Bruce H.
PUB. DATE
January 1997
SOURCE
Marketing Management;Winter97, Vol. 5 Issue 4, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Thousands of companies large and small have established a presence on the World Wide Web, but many wonder how to market effectively there. Marketers can prosper by using the Web to (1) supplement current marketing programs and (2) establish "virtual" businesses selling products on-line. Companies are using several models to make money on the Web, and, despite obstacles, many are succeeding. Certain products are particularly well-suited to marketing on the Web, and applying several guidelines can help ensure success. INSETS: Who's out there?;What's a World Wide Web?;Web Sites Mentioned in This Article;Web Sites Mentioned in This Article
ACCESSION #
9704023608

 

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