TITLE

How blacks differ from whites in TV show choices

PUB. DATE
March 1997
SOURCE
Jet;3/17/97, Vol. 91 Issue 17, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how black television viewing habits differ from the viewing habits of the rest of the United States. Analysis of the `Report on Black Television Viewing,' conducted by the New York advertising agency BBDO Worldwide; `NFL Monday Night Football,' as the only top ten crossover show between blacks and whites; The significance of the three networks FOX, United Paramount Network, and Warner Brothers; Charts of top ten shows in black and total households.
ACCESSION #
9703311096

 

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