How blacks differ from whites in TV show choices

March 1997
Jet;3/17/97, Vol. 91 Issue 17, p54
Discusses how black television viewing habits differ from the viewing habits of the rest of the United States. Analysis of the `Report on Black Television Viewing,' conducted by the New York advertising agency BBDO Worldwide; `NFL Monday Night Football,' as the only top ten crossover show between blacks and whites; The significance of the three networks FOX, United Paramount Network, and Warner Brothers; Charts of top ten shows in black and total households.


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