TITLE

VSDA aims to raise awareness

AUTHOR(S)
Goldstein, Seth
PUB. DATE
March 1997
SOURCE
Billboard;3/22/97, Vol. 109 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the actions of the Video Software Dealers Association (VSDA) to launch an industry awareness campaign in the second half of 1997. Comment from VSDA president Jeffrey Eves; The source and amounts of money raised for the promotion so far; The scheduling in May 1997 of the first meeting to develop program details and implement strategy; Problems getting the studios together to promote the right things.
ACCESSION #
9703283040

 

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