TITLE

AT&T takes opening shots at local service

AUTHOR(S)
Warner, Bernhard
PUB. DATE
March 1997
SOURCE
Brandweek;03/03/97, Vol. 38 Issue 9, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on AT&T's win-back checks promotion. Competition with Nynex; Intra-LATA service accounts; Background information on the company.
ACCESSION #
9703243982

 

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