TITLE

Philips assumes a Russian accent

AUTHOR(S)
Helmer, John
PUB. DATE
March 1997
SOURCE
BRW;03/03/97, Vol. 19 Issue 7, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Philips, the electonics giant. How the company has become Russia's biggest exporter; Push for tougher protection; The country's fiercely competitive, unregulated and largely untaxed consumer electonics market; Philips' strategy; Competition; Russia's booming television market.
ACCESSION #
9703242783

 

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