The gates keepers

Hamm, Steve
March 1997
PC Week;3/3/97, Vol. 14 Issue 9, pA1
Trade Publication
Discusses the use of Waggener Edstrom in Microsoft Corp.'s public relations (PR). The critical role of PR in business; Waggener Edstrom's performance handling PR for Microsoft; Percentage of Waggener Edstrom's revenue generated from the Microsoft account; Strategies used by Waggener Edstrom. INSET: Home and hearth warm up media..


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