TITLE

The gates keepers

AUTHOR(S)
Hamm, Steve
PUB. DATE
March 1997
SOURCE
PC Week;3/3/97, Vol. 14 Issue 9, pA1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of Waggener Edstrom in Microsoft Corp.'s public relations (PR). The critical role of PR in business; Waggener Edstrom's performance handling PR for Microsoft; Percentage of Waggener Edstrom's revenue generated from the Microsoft account; Strategies used by Waggener Edstrom. INSET: Home and hearth warm up media..
ACCESSION #
9703191439

 

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