TITLE

The ivory tower list

PUB. DATE
February 1997
SOURCE
Brandweek;2/24/97, Vol. 38 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the `Dilenschneider Report' from The Dilenschneider Group of New York forecasting trends in marketing. Information overload; Entertainment endorsements; Global branding; Communications revolution.
ACCESSION #
9703183115

 

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