TITLE

How to measure the impact of FSI on sales forecasts

AUTHOR(S)
Kahn, Kenneth B.; Ozcan, Kerimcan
PUB. DATE
December 1996
SOURCE
Journal of Business Forecasting Methods & Systems;Winter96/97, Vol. 15 Issue 4, p17
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Suggests ways to determine how free standing inserts (FSI) affect sales. Definition and examples of FSI; Methodology to use in measuring FSI; Description of techniques for measuring elasticities.
ACCESSION #
9703140296

 

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