TITLE

Truth or consequences

AUTHOR(S)
MILLMAN, GREGORY J.
PUB. DATE
January 2000
SOURCE
Financial Executive;Jan/Feb2000, Vol. 16 Issue 1, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article examines investor relations from the point of view of three companies with very different circumstances. Analysts, such as John Silver of Broadgate, insist that upfront honesty is generally the best policy. Lonnie A. Arnett of Bethlehem Steel says maintaining credibility is the most important part of the relationship with investors. Rebecca Bruening of the Scotts Company had to rebuild that credibility after an accounting scandal embarrassed the firm. Ed Johnson, vice president of Mortgage.com, learned that investors sometimes have their own ideas about how a business should be run.
ACCESSION #
9703040980

 

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