TITLE

The Price Is Right

AUTHOR(S)
Llosa, Luis Fernando
PUB. DATE
May 2003
SOURCE
Sports Illustrated;5/12/2003, Vol. 98 Issue 19, p80
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In sharp contrast to the whopping $49.95 price tag affixed to Oscar De La Hoya's lackluster pay-per-view pummeling of a 25-to-1 underdog, boxing fans, for the first time in 11 years, had the option of watching free fights on NBC over the weekend. The network, in tandem with Telemundo and boxing promoter Main Events, aired the first of three consecutive Saturday-afternoon boxing cards, and those who tuned in saw 2000 Olympic silver medalist Rocky Juarez (16-0, 12 KOs), a featherweight, dismantle journeyman Frank Archuleta (22-4-1, 13 KOs). NBC plans to control the costs of the experimental series by showcasing non-title bouts and coproducing them with Telemundo, its Spanish-language network. Fight fans weary of pricey pay-per-view events can only hope that network boxing can go the distance.
ACCESSION #
9702683

 

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