Hispanic consumers: Understanding a changing market

Radice, Carol
February 1997
Progressive Grocer;Feb97, Vol. 76 Issue 2, p109
Trade Publication
Focuses on Hispanic consumers in the United States. Statistics on Hispanics in the U.S.; Impact of the Hispanic population on ethnic health and beauty care sales; Top five markets for Hispanics in the U.S.; Reasons the Hispanic segment maintains a strong ethnic identity; What Hispanics are concerned about; How to attract Hispanic shoppers. INSETS: Getting a handle on Hispanics.;Hispanic buying power--top 10 U.S. markets..


Related Articles

  • CORRECTION.  // Restaurant Business;Aug2015, Vol. 114 Issue 8, p8 

    A correction to the cover of the July 2015 issue that featured the population of Hispanic consumers in the U.S, is presented.

  • STRENGTH IN NUMBERS. Heebner, Jennifer // JCK;Sep2002, Vol. 173 Issue 9, p110 

    Reveals that the Hispanic-American market is worth wooing. Evidence of the buying power of Hispanics; Increase of beauty pageants for Hispanic-American women; Value of sales revenues in the segment.

  • Enfuego. Griffin, Cynthia E.; Neal, Victoria // Entrepreneur;Dec1999, Vol. 27 Issue 12, p103 

    Focuses on the growth of the Hispanic population in the United States. `American Demographics' magazine's data on the growth of the buying power of the Hispanic population; Amount that Hispanic teenagers spent in 1999; Forecast for the Hispanic market in 2000.

  • Exploding Hispanic market flexes its power. Kyriakos, Tina // Drug Store News;6/7/99, Vol. 21 Issue 9, p106 

    Provides information on Hispanic-American consumers in the United States. Attitude of Hispanic consumers towards spending; Details on the personal and health care products purchased by Hispanic consumers; Views on Hispanic consumers.

  • Multicultural? Get into the Mix. Shanahan, Laura // Brandweek;09/27/99, Vol. 40 Issue 36, p29 

    Focuses on a survey conducted by Erlich Transcultural Consultants and Multicultural Marketing Resources which revealed the increased interest of multicultural marketers in marketing to Hispanic consumers in the United States. Purpose of multicultural marketers for educating corporations; Market...

  • BEYOND CINCO DE MAYO. Summerour, Jenny // Progressive Grocer;8/1/2002, Vol. 81 Issue 11, p24 

    Provides tips for grocery owners in the U.S. on how to attract and keep Hispanic customers. Information on how Hispanics perceived the supermarket; Challenges faced by retailers in reaching Hispanic consumers; Commonalities which make the Hispanic shoppers ideal supermarket customers.

  • Retailers target Hispanic market.  // Chain Store Age;Mar1998, Vol. 74 Issue 3, p49 

    Relates that retailers in the United States are targeting Hispanic consumers. Average monthly spending of Hispanic families; Background of Regalos Para Los Padres, a co-op sampling program by packaged good manufacturers targeted at Hispanic consumers.

  • Numbers don't lie: minorities merit major marketing focus. Azarloza, Armando // PRWeek (U.S. Edition);Feb2011, Vol. 14 Issue 2, p26 

    The article focuses on the remarkable growth of the consumer market of Hispanic Americans in the U.S.

  • The House That Roared. Jacobsen, Linda // Adweek New England Edition;10/8/2001, Vol. 38 Issue 41, pB10 

    Deals with the potential of the Hispanic population as an important segment of the consumer market in the United States due to their large family sizes.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics