TITLE

Divided loyalties

AUTHOR(S)
Lewis, Len
PUB. DATE
February 1997
SOURCE
Progressive Grocer;Feb97, Vol. 76 Issue 2, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the database marketing program at Gerland's Food Fair. Information on Gerland's customer database; Comments from Rick Noeth, Gerland's senior vice president; What affected a turnaround in the company's advertising and promotional strategies.
ACCESSION #
9702200726

 

Related Articles

  • In the bag. Corcoran, Cate T. // PC Week;4/1/96, Vol. 13 Issue 13, pE5 

    Reports on how the Gerland's Food Fair market chain beefed up its database to enable it to determine customers' buying practices. Creation of a frequent shopper program to increase customer loyalty; Use of S2 Systems Inc.'s Marketing Database Application to analyze customer data; Types of...

  • Interfacing with POS.  // Chain Store Age Executive with Shopping Center Age;Nov93, Vol. 69 Issue 11, p64 

    Features Gerland's Food Fair in Houston, Texas and its automated labor scheduling system. Use of the CompuSked; Buying of support of store directors by offering of a free Caribbean cruise as incentive; Improvement in sales per man-hour.

  • Two Women Grocers Get Top Honors.  // MMR;2/8/2010, Vol. 27 Issue 3, p51 

    The article announces that Kathy Sweidel-Caton, vice president of customer services at Gerland's Food Fair/Food Town, has been honored with Women Grocers of America (WGA) Woman of the Year; and, Mildred Stewart, accountant for Affiliated Foods Midwest Cooperative Inc., has received the WGA...

  • Resource.  // Bank Marketing;Mar1994, Vol. 26 Issue 3, p43 

    Presents the answers of seven service providers to questions on database marketing in the United States. Householding methodology; Unique company offers; Methods for updating; Tracking capabilities; Kind of external appending offered and the source; Pricing for services; On-going training...

  • Right on target. Caudron, Shari // Industry Week/IW;9/02/96, Vol. 245 Issue 16, p45 

    Discusses the use of database marketing program. Different uses of the program to individual companies. INSETS: Getting started (how to build and maintain a database).;Database checklist..

  • SpikesCavell to unveil its 27,000 clients. Cubitt, Emily // Precision Marketing;3/21/2003, Vol. 15 Issue 23, p30 

    Reports that SpikesCavell&Co. is making its small-to-medium size enterprises information technology buyers list available through Wegener Direct Marketing in Great Britain.

  • Fear of commitment. Hample, Scott // Marketing Tools;Jan/Feb95, Vol. 2 Issue 1, p6 

    Focuses on database marketing (DBM). Concept description; Monetary investment; Comparison with other business strategies; Relationship marketing; Logistical issues; Importance of educating upper management in the intricacies of DBM; Interdepartmental disagreements; Role of marketing managers;...

  • Brave new world. Bachman, Katy M. // Marketing Tools;Mar/Apr95, Vol. 2 Issue 2, p54 

    Evaluates the potential of interactive marketing in the United States. Major benefits offered by the new media; Kinds of businesses suited to the new media; Increased number of interactive consumers in the US; New media marketers' focus on the potential change in US' media usage; Limitations of...

  • Retooling: Databases and lists.  // Marketing Tools;Mar/Apr96, Vol. 3 Issue 2, p38 

    Reports on developments affecting marketing databases and lists in the United States as of March 1996. Includes Database America's Small Business Owners; American List Counsel's management of Nickelodeon Magazine file; American Data Consultants' outdoor recreation lists.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics