TITLE

Up in smoke

AUTHOR(S)
Lewis, Len
PUB. DATE
February 1997
SOURCE
Progressive Grocer;Feb97, Vol. 76 Issue 2, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the database marketing and promotion programs in the supermarket industry in the United States. Claims that the food industry do not know who its customers are; What is required to set up an effective database marketing program; Results of a study on 2,600 consumers.
ACCESSION #
9702200725

 

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