TITLE

J.C. Penney

AUTHOR(S)
Williamson, Rusty
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/25/1996, Vol. 172 Issue 100, The Best Stores p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features J.C. Penny Co. Selection of the store as America's favorite; Mix of private labels and increasing number of national brands; Advertising campaign of the company.
ACCESSION #
9702102279

 

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