Penney's, Macy's take top 2 spots

Schneiderman, Ira P.
November 1996
WWD: Women's Wear Daily;11/25/1996, Vol. 172 Issue 100, The Best Stores p2
Trade Publication
Reports on the favorite places to shop for women's apparel in the United States according to a national consumer study commissioned by the `Women's Wear Daily' periodical. Exhibition of less store loyalty; Consumer store preferences on regional basis.


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