TITLE

How does weather affect consumer behavior? Let me count the ways

AUTHOR(S)
Niemira, Michael P.
PUB. DATE
February 1997
SOURCE
Chain Store Age;Feb97, Vol. 73 Issue 2, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains how weather affects consumer behavior and spending. Purchase timing thesis; Permanent impact thesis; Weather/consumption cycle thesis.
ACCESSION #
9702092131

 

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