How does weather affect consumer behavior? Let me count the ways

Niemira, Michael P.
February 1997
Chain Store Age;Feb97, Vol. 73 Issue 2, p19
Trade Publication
Explains how weather affects consumer behavior and spending. Purchase timing thesis; Permanent impact thesis; Weather/consumption cycle thesis.


Related Articles

  • The Effects of Weather on Retail Sales. Starr-McCluer, Martha // Working Papers -- U.S. Federal Reserve Board's Finance & Economi;2000, p1 

    Monthly variations in consumer spending are frequently accredited to the weather. In this paper, the author presents a model in which weather influences the productivity of time in non-market activities such as recreation and shopping. Some time and budget constraints may also create...

  • Durchgestartet. Freutel, Aziza // Textilwirtschaft;3/8/2012, Issue 10, p12 

    The article discusses revenues in the fashion retail industry. Topics include the impact of the weather on the sales in the clothing sector, various sales and special prices offered for the beginning of the spring, and consumer's behavior. Details about revenues in various regions of Germany are...

  • Frühling im Visier. Bangert, Andrè; Freutel, Aziza; Hackenberg, Andrea; Emig, Silke; Ott, Martin; Dieterich, Elke // Textilwirtschaft;3/8/2012, Issue 10, p22 

    The article discusses various marketing campaigns in clothing stores for the spring 2012 season. Topics include the campaign of Erlebe Wigner in Zirndorf, Germany, which was designed as a music bar of the 1950s with an accompanying concert, the impact of the weather on consumer frequency and...

  • WARM, DRY DAYS BENEFIT OUTDOOR LIVING SALES.  // Casual Living;Jul2011, Vol. 51 Issue 7, p80 

    The article discusses how the weather affects outdoor living sales in the U.S. It notes the extreme weather conditions in the U.S. in 2010, with the 17th warmest temperatures recorded in July, and the sixth wettest conditions overall, in 116 years. Although warm weather is deemed favorable for...

  • Weather watch. Bainbridge, James // New Media Age;7/27/2006, p21 

    The article discusses the influence of weather on people's Internet use and its impact on online retailers and advertisers. Digital media has advantages over other advertising channels in terms of its ability to react rapidly to changes in the weather. The data-gathering capabilities of the...

  • Soft Finish to Holiday Season. Hogsett, Don // Home Textiles Today;1/8/2007, Vol. 28 Issue 1, p51 

    The article discusses the sales of various home products during the Christmas season in United States. Although home merchandise categories including home fashions and furniture reported increase in sales, most of the stores recorded weak sales. The article cites warm weather and the change in...

  • Climate control. J. P. P. // Entrepreneur;Oct2012, Vol. 40 Issue 10, p52 

    The article discusses the website Weather Underground's Business Center, an online tool which allows businesses to study the effects of temperature, dew point, and rainfall on consumer behavior. John Celenza, the lead developer for Weather Underground, argues that the tool allows business owners...

  • Sommer am Start. Haak, Anja // Textilwirtschaft;6/27/2013, Issue 26, p028 

    The article discusses sales revenues in the German clothing retail industry in the 25th week of 2013. The author provides information about a retailer survey about their experiences. Topics addressed include consumer attitudes and behavior, the influence of hot weather on shopping, and discounts...

  • Cold Weather and Movies: Box-Office Slumps Not So Easily Explained by Cold. Rothman, Lily // Time.com;1/8/2014, p1 

    The article mentions the box office receipts of motion pictures such as "Frozen" during December 2013 and January 2014, discusses the alleged impact of cold weather on motion picture ticket sales in years such as 1994 and 1985, and suggests that weather has a greater impact on the use of video...


Read the Article


Sign out of this library

Other Topics