TITLE

Sports shops score big on comeback by LSU Tigers

AUTHOR(S)
Darce, Keith
PUB. DATE
August 1996
SOURCE
New Orleans CityBusiness (1994 to 2008);8/19/96, Vol. 17 Issue 6, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the effect of Louisiana State University (LSU) Tigers football team's winning after a six-year losing streak on the sales of LSU merchandise in sports shops. Winning tradition of the LSU producing a resurgence in demand for the team's products; Tyger Gifts and Black and Gold shops dependence on the success of specific sports team for their business.
ACCESSION #
9702022615

 

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