Levi's on the mark

November 1996
WWD: Women's Wear Daily;11/14/1996, Vol. 172 Issue 93, p11
Trade Publication
Reports on Levi Strauss & Co.'s legal victory over Quebec jeans manufacturer Lois Canada in a trademark infringement lawsuit. Dispute over Levi's red tag emblem and the curved stitching on the back pockets; Lois' argument that the Levi's trademarks did not apply in Canada.


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