Sirena's hot shot

Turnage, Neal
November 1996
WWD: Women's Wear Daily;11/14/1996, Vol. 172 Issue 93, p8
Trade Publication
Focuses on El Monte, California-based Sirena Apparel Group's optimism about the prospects of its Hot Water division in the junior swimwear market with the help of designer Jamie Paul Holahan. Projected sales of the Hot Water collection for the first year; Major accounts of Hot Water; Holahan's use of his military background and passion for the beach in creating the Hot Water collection.


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