TITLE

Sirena's hot shot

AUTHOR(S)
Turnage, Neal
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/14/1996, Vol. 172 Issue 93, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on El Monte, California-based Sirena Apparel Group's optimism about the prospects of its Hot Water division in the junior swimwear market with the help of designer Jamie Paul Holahan. Projected sales of the Hot Water collection for the first year; Major accounts of Hot Water; Holahan's use of his military background and passion for the beach in creating the Hot Water collection.
ACCESSION #
9702020182

 

Related Articles

  • Sirena's expanding base. Dang, Kim-Van; D'Innocenzio, Ann // WWD: Women's Wear Daily;7/27/1995, Vol. 170 Issue 14, S WWD Swimwear p42 

    Focuses on Sirena Apparel Group Inc.'s multifold corporate strategy to widen its consumer base, price points and distribution channels. Addition of new brands; Development of private label programs; Comments from company president and chief executive officer Doug Arbetman; Acquisition strategy;...

  • Sirena enters Ch. 11, replaces an executive.  // WWD: Women's Wear Daily;6/28/1999, Vol. 177 Issue 123, p5 

    Reports that swimwear and intimate wear manufacturer Sirena Apparel Group Inc. filed for Chapter 11 bankruptcy protection in June 28, 1999. Agreement with Foothill Capital Corp. for debtor-in-possession financing; Problems of the company from the lawsuits filed by its shareholders.

  • New exec at Sirena.  // WWD: Women's Wear Daily;10/10/1996, Vol. 172 Issue 70, p9 

    Reports on the appointment of Dan McMillan as Sirena Apparel Group Inc. vice president for distribution.

  • Sirena shows loss in quarter.  // WWD: Women's Wear Daily;11/7/1996, Vol. 172 Issue 88, p12 

    Reports on the financial performance of swimwear manufacturer Sirena Apparel Group Inc. for the first quarter ended September 30, 1996. Decline in sales and increase in net loss due to the seasonality of the business; Failure to develop promotional programs for leading discounters in the first...

  • Sirena earnings up 18.9 percent in 2nd quarter.  // WWD: Women's Wear Daily;2/16/1999, Vol. 177 Issue 30, p20 

    Reports on the financial performance of Sirena Apparel Group Inc. for the second quarter ended December 31, 1998.

  • The tough struggle at Sirena. Ellis, Kristi; D'Innocenzio, Anne // WWD: Women's Wear Daily;8/26/1999, Vol. 178 Issue 40, p8 

    Highlights the challenges facing swimwear company Sirena Apparel Group in 1999. Company's filing for Chapter 11 bankruptcy protection on June 25, 1999; Sirena's financial performance for the nine months ended March 31.

  • Another swimwear firm, Sirena, files for IPO. Emert, Carol // WWD: Women's Wear Daily;6/22/1994, Vol. 167 Issue 120, p14 

    Reports on Sirena Apparel Group Inc.'s initial public offering (IPO) of million-dollar shares on June 1994. Net value of the offering; Other swimwear manufacturers who filed for IPOs; Use of the proceeds; Company's intention to acquire additional prominent brands and broaden its private label...

  • Sirena profits cool off 19.2%. Brady, Jennifer L. // WWD: Women's Wear Daily;5/2/1996, Vol. 171 Issue 86, p12 

    Reports that Sirena Apparel Group Incorporated's pretax profits fell 19.2 percent in the third quarter ended March 31, 1996, despite increased sales. Reference to a severe winter which led to a chilly retail swimwear market being cited as reason for decrease; Remarks by Douglas Arbetman,...

  • Sirena: Results will be hurt by slow sales.  // WWD: Women's Wear Daily;8/6/1997, Vol. 174 Issue 26, p15 

    Details the financial performance of swimwear manufacturer Sirena Apparel Group Inc. for the fourth quarter ended June 30, 1997. Plans to take a charge against fourth-quarter earnings to terminate a consulting agreement, write down raw material inventories and cover start-up costs for its new...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics