Makers bank on a softer approach

Friedman, Arthur; Pogoda, Dianne M.
December 1996
WWD: Women's Wear Daily;12/3/1996, Vol. 172 Issue 104, p8
Trade Publication
Predicts the 1997 ready-to-wear clothing trends among consumers. Comeback of tailored look among suit and dress executives; Bold colors, delicate embroideries and Asian-influenced jewelry and trimmings; One-piece dresses; Efforts of manufacturers estimate consumer preferences.


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