TITLE

Auto video pitch: Car dealers are spending more time on the tube

AUTHOR(S)
Darce, Keith
PUB. DATE
August 1996
SOURCE
New Orleans CityBusiness (1994 to 2008);8/12/96, Vol. 17 Issue 6, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the series of commercials launched by Benson Motor Company and the scrutiny it faces for questionable advertising. Louisiana Motor Vehicles Commission's (LMVC) investigation of Bensons Motor's commercial for possible violations of the state law; Factors which sparked the probe of Benson Motor's commercial; Result of the abrupt halt of Benson Motor's campaign.
ACCESSION #
9701291607

 

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