TITLE

Making Corporate Performance 'SOAR'

AUTHOR(S)
Berry, Leonard L.; Lusch, Robert F.
PUB. DATE
September 1996
SOURCE
Marketing Management;Fall96, Vol. 5 Issue 3, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Never have retail companies needed more effective governance than today. Competition is intense and bankruptcy rates high. This article shows how to improve management and board of director performance through a "Strategic and Operating Assessment for Retailers," a collaborative approach for evaluating a company's competitiveness and future prospects. SOAR focuses board/management efforts by sifting intelligence from information and organizing it into a framework. Although the setting is retailing, the basic concepts apply to all businesses. INSETS: Not Just for Retailers.;About the Authors.;About the Authors..
ACCESSION #
9701230521

 

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