TITLE

Italy goes for shape, control

AUTHOR(S)
Ilari, Alessandra
PUB. DATE
December 1996
SOURCE
WWD: Women's Wear Daily;12/2/1996, Vol. 172 Issue 103, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the popularity of lingerie among women in Milan, Italy despite the country's economic recession. Rediscovery of femininity; Women's preference for push-up bras, thigh-high stockings and buttock-supporting hosiery; Role of ad campaigns; Willingness of customers to pay luxury prices.
ACCESSION #
9701221725

 

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