Italy goes for shape, control

Ilari, Alessandra
December 1996
WWD: Women's Wear Daily;12/2/1996, Vol. 172 Issue 103, p10
Trade Publication
Reports on the popularity of lingerie among women in Milan, Italy despite the country's economic recession. Rediscovery of femininity; Women's preference for push-up bras, thigh-high stockings and buttock-supporting hosiery; Role of ad campaigns; Willingness of customers to pay luxury prices.


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