Acqua di Parma scores the second time around

Ilari, Alessandra
December 1996
WWD: Women's Wear Daily;12/2/1996, Vol. 172 Issue 103, p8
Trade Publication
Reports on the popularity of Acqua di Pirma perfume in Milan, Italy and New York. Popularity of the perfume in men; Estimated sales of retailers; New owners of the perfume; Marketing strategy for the product; Product cost.


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