Powerful marketing expands global reach for U.S. designers

October 1996
WWD: Women's Wear Daily;10/28/1996, Vol. 172 Issue 81, p1
Trade Publication
Reports on the growing dominance of American designers as international marketers of fashion. Factors that made American designers a promising global competitor; Global popularity of American designers; List of American designers who are taking root abroad; American brandnames that are gaining rave recognition around the globe.


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