TV grows as local news source

December 1996
Editor & Publisher;12/07/96, Vol. 129 Issue 49, p9
Trade Publication
Details the findings of Pulse Research's study which shows an increase in consumer perception that local television is the number one source of local news. Comments of Denice Nichols, vice president of sales for Pulse Research on the possible factors that contribute to the popularity of television as an information medium; Uniformity in consumers' choice of station for local news.


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