Banana Republic launches its third store for women

Turk, Rose-Marie
October 1996
WWD: Women's Wear Daily;10/7/1996, Vol. 172 Issue 67, p20
Trade Publication
Reports on Banana Republic's opening of its third Banana Republic Women store in Los Angeles, California on September 26, 1996. Exclusive sale of men's and women's wear; Testing of another store concept at NorthPark Center in Dallas, Texas; Rationale for launching a women's store.


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