Midwest likes smooth looks

Gowan, Annie
October 1996
WWD: Women's Wear Daily;10/7/1996, Vol. 172 Issue 67, p14
Trade Publication
Reports on the trend toward smooth bras in the Midwest. Strong sales of seamless, molded-cup bras designed to give a contoured look under T-shirts and knitwear; Full-figure bras and coordinating control panties; Top brands at department stores.


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