TITLE

Stores prep for Christmas crunch

AUTHOR(S)
Lockwood, Lisa
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/8/1996, Vol. 172 Issue 89, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on fashion marketing and advertising activity for the 1996 holiday season. Use of celebrity-oriented Christmas windows; Holiday catalogs; Gimmicks to draw customers; Comments from industry executives.
ACCESSION #
9701122398

 

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