TITLE

The Penney's-Eckerd synergy

AUTHOR(S)
Brookman, Faye
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/8/1996, Vol. 172 Issue 89, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on J.C. Penney's planned takeover of Eckerd Corp. Name recognition and track record of the companies; Need for drugstore chains to operate more efficiently; Possible adoption of the Eckerd logo and sizable cosmetics presence; Comments from industry executives.
ACCESSION #
9701122394

 

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