TITLE

The repackaging of Liz Claiborne

AUTHOR(S)
D'Innocenzio, Anne
PUB. DATE
November 1996
SOURCE
WWD: Women's Wear Daily;11/6/1996, Vol. 172 Issue 87, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the changes implemented at Liz Claiborne Inc., a fashion company. Launch of in-store boutiques and consumer research studies; Acquisition of Dooney & Bourke; Success of the spring fashion show held in New York City on October 27, 1996; Efforts to redefine the Liz Claiborne style.
ACCESSION #
9701122328

 

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